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Marketing Foundations: Stop Guessing, Start Building a Growth System

Most marketing feels confusing because the pieces are disconnected. This course shows you how the Vidl Growth System connects audience, trust, funnels, follow-up, content, search, and measurement into one clear sequence you can actually use.

5 hours30 lessons7 modules
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What You'll Learn

  • Explain why scattered tactics ("Random Acts of Marketing") fail, and why sequence beats genius.
  • Articulate the Vidl worldview: the purchase is the byproduct of trust, and trust is built in a sequence.
  • Use the Trust Equation™ to diagnose where trust is leaking (clarity, credibility, consistency, perceived risk).
  • Map any customer journey using the Trust-Building Funnel™.
  • Name and sequence Phase 0 plus the 7 Steps of the Vidl Growth System™.
  • Recognize how the system changes shape across business types (service, e-commerce, B2B, D2C).
  • Spot the owner behaviours that break the system, and the 90-day rhythm that protects it.
  • Run a "Pass / Fix / Missing" self-diagnosis to find your real starting point.

Course Outline

David W. Vidal-Cabeza, MBA

Professor, CEO of Vidl Agency, and creator of the Vidl Growth System.

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Start building your marketing system.

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